YAM RECORDS
UX / UI Desktop Prototype
APRIL 2018 : A redesign of a record label & music platform
The Challenge
For the last community project as part of the UX RED Academy program, we were asked to create a website redesign. Our client was YAM, a record label and online music platform. The mission was to redesign a website that focused on both parts of the business, allowing equal care and usability to the record label as well as the e-commerce segment that focused on selling records.
They also wanted to have a website design that would cater to the original YAM music community whilst incorporating their forward-thinking vision. YAM Records had previously been a vinyl shop as well as a label, but had moved from the physical to the virtual realm with their business as they were beginning to focus more on the record label side of their business.
THREE WEEK
SPRINT
16 INTERVIEWS
CONDUCTED
THREE DESIGNERS
All of the original goals set at the start by the client have been achieved, much to our delight. The project was fascinating. It was really interesting to learn about parts of the music industry, especially how vinyl is making a come back in the music industry. We definitely think adding in additional features, like the music player, was one of the highlights for me, as bringing in a small feature can create a big impact on the user engagement and navigation.
Bringing in the quirky personality into the design was a very enjoyable part for us, from adding the new wacky YAM genres to creating a very entertaining final checkout page. We enjoyed being able to convey this atmosphere and feel into the final design for YAM, especially as we consider ourselves to have a similar zany personality, so it is great when the user and your own ideas can align. Overall this was a fantastic project to work on and we feel that we really have given the best solution for the users.
Prototype & Full Case Study
Prototype Scenario — Your task is to purchase the Oren Armbarchi album, under the Recently Bought section on the records page. Afterwards, you can explore the other pages to find out more about YAM’s label, events and genres.
The Business Goals
Build the brand by nurturing the YAM FAM with features they will love.
Create a 50/50 label and shop focus on the site.
Bring awareness to the record label & events.
Sell records, digital music and merchandise profitably.
Bring in a seamless Listening/Add/Preview/Buy feature.
Discover & Recommending music — Bring the in-store experience online.
The Final Result
NEXT PROJECT
May 2018 : A redesign of a website for a refugee / asylum
seeker information outreach charity
As a freelance project for our client an information outreach refugee charity Asylum Links, we were charged with the challenge of redesigning their website intended for a western audience
The website they had previously been updating through Wordpress was outdated and was in serious need of an updated design to help them with their primary business objectives of the time - to gain more volunteers to join their cause and to gain donations and grants - in order to achieve this they needed a website that made them look far more legitimate and would incite confidence in both potential volunteers and potential donors within the cause.
One of the biggest issues that were prevalent within the previous website was the fact that what the charity actually did was vague and unclear, and we knew we would have to sort this out first.
10 INTERVIEWS
CONDUCTED
TWO DESIGNERS
Prototype & Full Case Study
ASYLUM LINKS
UX / UI Desktop & Web App Prototype
The Challenge
TWO WEEK
SPRINT
The Business Goals
Get Volunteers
Get Donations
Appeal to Western Audience
Social media Ecosystem
Be inspired
The Final Result
Upon reflection of the project, I believe that we did a successful job in following the processes we needed to in order to implement the features that were best suited for what the organisation is trying to achieve.
In terms of further development there were one or two areas that we could see ourselves were perhaps more suited to them as they developed as an organisation and had more team members to support the website, such as other fundraising options, a video section, and a more specific breakdown of the allocation of funds — such as we’d seen on competitors websites.
The client was pleased with the final product and we’re confident that it’ll be a fundamental element in the progression of the organisation’s amazing work. As a team we were incredibly humbled and impressed with the work that they undertake and the positive attitude that they encompass as a team.
In fact, if you’ve checked out our prototype and were just as inspired as we were by this great organisation please do head on over to their current website (if ours has not been implemented yet) and please make a donation.
Client Response
They produced an inspiring design for us, and they delivered it on time. Very good value! Kit and Siobhan have worked for us as UX/UI Designers. They built a new design for our website and a new communication strategy for our organisation.
They delivered a complete set of designs for our website with a quality above expectations. They produced a consistent design language that shows what we are all about.
Demetrio Martinez (Asylum Links Co-Founder)
NEXT PROJECT
THINK NEXT
UX / UI Desktop & Web App Prototype
JULY 2018 : A website design for a business consultancy.
The Challenge
With our clients ThinkNext, a business consultancy specialising in innovation within the healthcare sector, we were challenged with the prospect of building a website that would appeal to potential clients as well as attract recruits for the relatively new venture.
The website would act as a platform from which clients could establish the legitimacy of not only the business itself but it's position in thought leadership within the industry - as well as accentuate the particular expertise within the health sector that ThinkNext had catered to.
It was also an opportunity to practice and hone our abilities at designing almost primarily for mobile users as the client found that many of her users would be on-the-go and would be checking her website through their phones, so it was a fantastic opportunity to implement our knowledge of website design intended for mobile use.
TWO DESIGNERS
ONE WEEK
SPRINT
6 INTERVIEWS
CONDUCTED
The Business Goals
Appeal to potential clients
Accentuate the business' particular expertise in healthcare innovation
Attract potential employees to the company
Present the business with an approachable personality
Ensure the website is entirely mobile friendly
The Final Result
The Final Result
Given the shorter scope for the project than usual we found, surprisingly, that we were relatively pleased with the final result and the client seemed happy with the website. Much of our process was consumed with implementing the correct features for the website that would be appropriate for the purposes of the business - however we found that a particularly difficult part of the process was attempting to bridge the gap between a non-existent visual identity and attempting to accentuate the business' USPs.
In terms of further development, we hope to continue working with our client in terms of aiding in establishing a firmer visual identity for the brand and using this as a basis to move forward with the personality of the website, as well as slowly implementing more features as they are needed when the business grows - such as a blog and an extension of the 'team' page.
It would have been great to have more time in which to research and interview target users however we feel that within the time limitations the product we created is a great way for our client to start developing a brand personality and gives her clients a platform on which to be reassured of the depth of her expertise and the quality of her services.
Video Coming Soon
Piin
UX / UI App
Jan 2018 : A app design for a dating business.
The Challenge
For the first community project as part of the UX RED Academy program, we were asked to create an application for our client Piin, which is a geolocation dating app. The mission was to create a location-based, mobile dating and social network app that uses geolocation enabling real-time, natural connections. The sprint took three weeks.
THREE WEEK
SPRINT
8 INTERVIEWS
CONDUCTED
THREE DESIGNERS
The Business Goals
Grow the user base
Become the most popular dating app
Make it safe for users
Fast and efficient connections
Monetise the product
THE RESULT
We successfully created a location based, mobile dating and social network app that uses geolocation to enable real-time, natural connections. Though we did not have enough time to implement all the thought out features, we still managed to create a functional & well designed dating app that manages to set the starting point of achieving the client's business goals.